Business Development
The following services are designed to support the development of efficient and profitable enterprises operating in the MSME Sector:
Business Operation Efficiency Evaluations
- Feasibility Studies
- Strategic Business Planning
- Business Plan Development complete with Financial Projections
More on business development
EDMA Solutions will provide MSMEs with a comprehensive range of business development services to enable them to evaluate existing operations, strategize for business start-up or expansion, access financing and effectively implement marketing strategies.
The following services are designed to support the development of efficient and profitable enterprises operating in the SME Sector:
- Business Operation Efficiency Evaluations
- Feasibility Studies
- Strategic Business Planning
- Business Plan Development complete with Financial Projections
- SME Competitiveness Improvement Training (Workshops)
- Business Operation Efficiency Evaluations
Business Operation, Efficiency Evaluations
Existing businesses need to review their operations from time to time to ensure that they are relevant to the current business or industry requirements to maintain and develop operating efficiencies and improve their financial status, which will in turn impact on enterprises’ ability to improve their operations and marketing efforts, and so expand their local market share and export markets of the business.
EDMA Solutions is equipped to undertake proper assessments of enterprises that are contemplating moving into export markets or that desire to move from one level of operation to a higher level.
EDMA Solutions will be able to evaluate business processes as it relates to:
- Management capabilities
- Production
- The enterprise’s overall readiness/ability to expand its operations.
The enterprise will then be rated against local firms in a similar industry category and at a similar size as well as against international standards in the industry. These ratings will be useful for assisting lenders and grantmakers to evaluate the potential of the enterprise.
Marketing and Market Access
EDMA Solutions will provide not only marketing support strategies for MSME clients to expand their market share within the Jamaican market but will also provide support to enable sustainable entry into the export market. The market access support for MSMEs will include the following:
- Marketing Plans for local and export marketing
- Market Penetration Services (local & export)
EMDA Solutions’ services are designed to support the expansion of markets and to promote the development of efficient and profitable enterprises operating in the SME Sector.
The market access support for SMEs will include the following:
- Marketing Plans for local and export marketing
- Market Penetration Services (local & export)
- SME Competitiveness Improvement Training
EMDA Solutions’ services are designed to support the expansion of markets and to promote the development of efficient and profitable enterprises operating in the SME Sector.
SMEs seeking to develop strong local markets need support to do this effectively and the following will be provided to ensure that clients develop their local market share:
- Identify appropriate marketing strategies
- Develop specific plans for the implementation of those strategies
- Develop marketing budgets
- Outline PR and Advertising strategies and possible providers
Where so required, implement the marketing strategies on behalf of the client.
For the development of Export Plans, EDMA Solutions will seek to provide the following additional services:
- Identify export markets e.g. North America, Europe & UK, Caribbean and Latin America, Asia and other regions
- Provide analyses of those markets that are available
- Provide information on preferential treatments for Jamaican goods in the various markets
- Identify appropriate markets for the specific enterprise
- Outline strategies required to penetrate appropriate markets
- Outline any upgrading that the enterprise will have to implement to execute the export plan
- Outline the export process
- Provide general budget for export market penetration
- Identification of the target markets
- Introduction of the products/services to the target markets
- Feedback to the SME
- Training of the SME’s sales force
EDMA Solutions will provide training of sales persons to ensure that clients continue to maximise their presence in the markets developed.
Training
SME Competitiveness Improvement Training
Improvement in how businesses operate in Jamaica can only be realized with practical and continuing training of business owners/managers and their staff in an appropriate form which will not disrupt their regular working schedules.
EDMA Solutions schedules workshops aimed at improving the competitiveness of MSME owners/operators and their staff on the following topics:
- Basis in Management
- Marketing
- Production Management
- Human Resource Management
- Financial Management
- Office Management & Record Keeping
- Financial Accounting & Cost Accounting
- Financing Options
- Business Plan Writing
- Proposal Writing
- Penetration of an export market
Each workshop will be one day in duration and the Presenters will be persons with expertise and experience in the specific topic presented. EDMA Solutions intends to collaborate with financial and membership based organizations and other private and public sector organizations to present these workshops.
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Testimonials
Enterprise Development & Market Access Solutions (EDMA Solutions) of Jamaica is a long standing partner of Kisserup International Trade Roots. In EDMA Solutions and Mrs. Deanna McFarlane we have found a solid business partner in Jamaica, we count on their advice, we rely on their network and we have always been able to build profitable business solutions together.
EDMA Solutions knows Small and Medium Enterprises (SMEs), have what it takes to make them grow and prosper and under EDMA's guidance, each and every company we have worked together with has been a testimonial to this. EDMA Solutions knows its business and EDMA Solutions means business!
Deanna McFarlane has been known to me for the past two years during which time we have worked in partnership on interventions and have at times worked on a team.
Deanna is an astute business woman who has a wealth of experience and uses her business to facilitate the development of other businesses. She has strong business management skills and the ability to train her clients to adopt benchmark standards. She is very strategic but also ensure that the details are not overlooked, with excellent analytical skills and uses "numbers" and other parameters to accurately identified trends and assist in developing strategies and tactics. She is excellent in developing business plans, conducting business evaluation, financial management, planning and research.
EDMA Solutions, Deanna McFarlane came into our lives at very beginning of the idea of the "Tour of Historical Falmouth by Trolley". The Company Braemar Tours Ltd. was completely set up by EDMA Solutions with this marvelous lady guiding us through the process every step of the way.
EDMA Solutions meets regularly with us to give valuable consultations on the way forward, and has taught us so very much about how to operate a business.
Braemar Tours Ltd. is most grateful to Deanna McFarlane for her gracious and professional help throughout our two years of existence, we could not have done it without her, and we look forward to years of a relationship with her and her company.
For Further Information Contact
deannamcfarlane@hotmail.com
We also provide Consulting Services which includes:
- Strategic Planning
- Business Planning including Financial Projections.
- Marketing Plans with an accompanying Marketing Action Plan
- Business Process Improvement
- Mentorship and Coaching