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Consultant

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Deanna McFarlane

Meet your Consultant

CEO & SENIOR BUSINESS DEVELOPMENT CONSULTANT – DEANNA MCFARLANE

Deanna McFarlane’s working experience spans the fields of banking, commerce, manufacturing, construction, marketing and business training.

As a Business Development Consultant, she specializes in business operation efficiency evaluations, strategic business planning, feasibility studies, Marketing Plans complete with the budget to implement, and business plan development complete with financial projections. She also provides MSME Mentorship for clients.

Deanna McFarlane is a perceptive Business Development Trainer, who is able effectively to share information and keep her audience engaged.  She provides training in Business Management, Marketing & Sales, Financial Management, Costing and Pricing, Ethics and Customer Service.

Deanna McFarlane was the first female president of the Small Business Association of Jamaica and served in that post for two terms.  She has served on the boards of several organizations including PSOJ, JNIP, JNEC, JETCO, IICA and NDFJ and her passion is to contribute to the economic development of Jamaica by providing analytical services, strategic planning and business development support to the business sector.

Deanna holds a BSC in Management with Economics and a Master’s Degree in Leadership, Innovation & Change.  She is certified and accredited as a “Business Development Adviser” by the International Trade Corporation (ITC) in their Business Management Systems (BMS) and in the use of their tools for assessing and evaluating businesses.  In 2010 she was trained by IIC/IDB & Department of Commerce, Washington D.C as a Trainer in Business Ethics and is a Hospitality Assured Advisor to the Tourism Sector.

Deanna is a trained Project Manager and has completed several short courses to enhance her vast experience in business consulting.

Your Path to Better Business Starts Here...

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Testimonials

Ms. Pernille Fischer Boulter
President & CEO Kisserup International Trade Roots

Enterprise Development & Market Access Solutions (EDMA Solutions) of Jamaica is a long standing partner of Kisserup International Trade Roots. In EDMA Solutions and Mrs. Deanna McFarlane we have found a solid business partner in Jamaica, we count on their advice, we rely on their network and we have always been able to build profitable business solutions together.
EDMA Solutions knows Small and Medium Enterprises (SMEs), have what it takes to make them grow and prosper and under EDMA's guidance, each and every company we have worked together with has been a testimonial to this. EDMA Solutions knows its business and EDMA Solutions means business!

Carole Rowe
Chief Executive Officer Cutting-Edge Services

Deanna McFarlane has been known to me for the past two years during which time we have worked in partnership on interventions and have at times worked on a team.
Deanna is an astute business woman who has a wealth of experience and uses her business to facilitate the development of other businesses. She has strong business management skills and the ability to train her clients to adopt benchmark standards. She is very strategic but also ensure that the details are not overlooked, with excellent analytical skills and uses "numbers" and other parameters to accurately identified trends and assist in developing strategies and tactics. She is excellent in developing business plans, conducting business evaluation, financial management, planning and research. 

Judy Schoenbein
Managing Director Braemar Tours Ltd.

EDMA Solutions, Deanna McFarlane came into our lives at very beginning of the idea of the "Tour of Historical Falmouth by Trolley". The Company Braemar Tours Ltd. was completely set up by EDMA Solutions with this marvelous lady guiding us through the process every step of the way.
EDMA Solutions meets regularly with us to give valuable consultations on the way forward, and has taught us so very much about how to operate a business.
Braemar Tours Ltd. is most grateful to Deanna McFarlane for her gracious and professional help throughout our two years of existence, we could not have done it without her, and we look forward to years of a relationship with her and her company.

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For Further Information Contact

E: edmasolutions1@gmail.com or
deannamcfarlane@hotmail.com

We also provide Consulting Services which includes:

  • Strategic Planning
  • Business Planning including Financial Projections.
  • Marketing Plans with an accompanying Marketing Action Plan
  • Business Process Improvement
  • Mentorship and Coaching
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